Obama and social media: How the State of the Union will play out like never before

President Obama preparing his State of the Union speech. (screenshot from whitehouse.gov video)

The White House and its supporters are launching a social media campaign tied to the State of the Union address.

Obama is slated to deliver his fourth State of the Union address at 6 p.m. PT Tuesday.

You can also watch “an enhanced version” of the speech with charts, graphs and data  on www.whitehouse.gov.

The White House also invited 100 people who follow the administration on various social media networks to watch the speech from the White House — and then participate in an online panel when the president is done.

After the speech and throughout the week, you can chat with White House policy experts (and submit questions) on Twitter via #WHChat and #SOTU.

The Republican response

Meanwhile, Republicans are focused on a campaign — and Twitter hash tags — of their own.

Florida Senator Marco Rubio will give the GOP rebuttal to Obama’s address immediately after the president. He has started tweeting with hash tag #GOPresponse.

Republican press aids have also turned to social media to pin blame for $85 billion in potential budget cuts on Obama.

The GOP has embraced the Twitter hashtag #obamaquester, thanks to House Speaker John Boehner’s tweet on Feb. 8.

Watch the State of the Union

We will stream live coverage at 5 p.m. PT, followed by the State of the Union address that is scheduled to start at 6 p.m., on www.mydesert.com.