There is an interesting article in the latest edition of “The Desert REALTOR® News” the publication of the California Desert Association of REALTORS® about the use of the term; REALTOR® which is a registered trademark of the National Association of REALTORS® (NAR). Here are some of the rules mentioned in the article:
1. The term REALTOR® must always be capitalized. The only exception is when it is used in a domain name for a website.
2. You can only use the term to refer to a member of the NAR or a member’s firm.
3. You can not use the term REALTOR® with adjectives as in “number1realtor.com”
4. You can not use the term REALTOR® to denoted an occupation or a business.
5. When used in a domain name or e-mail address, you do not need to separate the term from the members name. Both jdoe-realtor.com and jdoerealtor.com are acceptable.
Here are some examples:
Acceptable Usernames:
Name, followed by REALTOR® or REALTOR® followed by your name is acceptable:
jane_a_realtor joe_the_realtor realtorjanesmith
Unacceptable Usernames:
Generic usage of REALTOR® is not acceptable:
relatorssolution realtor_mom
Acceptable Use of Location:
reaItorjaneps realtorjaneindio indiojanerealtor
Unacceptable Use of Location:
yourpsrealtor indiorealtor localrealtor
Unacceptable Denoting Rank or Niche:
top_indio_realtor hotshotreaItor residentialrealtor
